He rejected the functionalist philosophy of europeans in favor of an eclectic and exuberant style.
. I really hope that the future finds me still learning more and more about type-design and letterforms, and like him, always willing to make innovations in my field: Because letters are not just letters to be read. NOTES 1 These are some of my fonts in which some of Lubalin's influences can be seen in order of creation : Reina, Aire, Erotica, String, Beatle, Heroe, Selfie, Model, Seventies, and many others that are still in progress. Nowadays, when looking at his portfolio, who dares to deny that the term typography' and beauty' may go hand-in-hand without any problem? 2 3 Steven Heller.