Betty Slab - An Organic Slab Serif

Betty Slab - An Organic Slab Serif for Text & Display --- TL:DR - Think of Betty Slab as if Memphis, Beton, and Rockwell had a baby then mix in some curves and rounded terminals. Elizabeth Betty Geiger was a tough but kind woman that has always held a warm spot in my heart. I'd always wanted to dedicate something to her memory but never had made anything significant enough to honor her with. --- Betty Slab was the slab serif that I had always been looking for. The bold nature of the slab serifs are great for packing a punch, but I needed something more organic and approachable, but I also wanted to avoid making something that was too rounded as I don't believe the world is begging for another Courier. I hope to continue to build out and perfect the family but wanted to release the first three weights into the wild rather than keep them in a holding pattern. The serif terminals themselves were shortened to lighten up the weight of the characters. I love slab serifs for titling and brand work, but my clients rarely did. The result is a lighter, more pleasant read, with the same attention-grabbing forms of a nice strong slab serif. Why Betty? What's Included: - Light, Regular, and Bold Uppercase variations - Light, Regular, and Bold Lowercase variations - Light, Regular, and Bold Numbers - Light, Regular, and Bold Punctuation - OTF, TTF, and webkit files FAQ Standard License Use includes one license, which can be used for: - Logos - Branding - Websites - Packaging - Products Standard License Use does not accommodate: - Web use where customers can customize products - Server upload if you need more than one designer to have access to the files, a separate license needs to be purchased for each designer or person requiring the files In Development - Italics built, but not yet implemented - International characters & International punctuation - Ligatures - Black/Heavyweight Note - Price will go up with the addition of these asset elements. All previous purchases will be automatically updated without additional cost. It delivers a clean organic look without appearing too bubbly and losing that slab punch. I ended up going with the 8th curve 3 5 8 split into thirds and designed from there. So, I began experimenting with Fibonacci curves for a less geometric feel on the terminals. It was my grandmother's nickname. The perfect persona for this typeface. This return to font creation has been a long time coming, since my grad school days at SCAD, and I hope to be typographic work in the future. It's my hope that Betty Slab will be a long-lasting memorial in honor of my beloved grandmother.

Slab Serif Fonts

Betty Slab - An Organic Slab Serif