Lettering Design: Cadmium & Zinc

LETTERING DESIGN: CADMIUM & ZINC Cadmium & Zinc is a condensed style alphabet with ornate serifs and 3d effects. Original graphic flourishes are included in the file. Look at it from across the room if it helps. If it looks too tight or too loose, then it is. Introducing the Elemental Typography custom vector art series from the lettering fanatic at Mysterylab Designs. This extra height most prominently on bold lettering counteracts the optical illusion of rounded letters naturally appearing smaller than the rest. Important Note: This is custom vector art, not an installable font. He has two ITC designs to his credit now administered by Monotype, Inc. ABOUT THE ELEMENTAL TYPOGRAPHY SERIES When it comes to designing a truly unique lettering design or branding system, sometimes PhotoShop or Illustrator styles & actions don't quite yield the highly customized results you may be looking for. TIPS FOR GETTING A PERFECT RESULT 1 Don't forget the kerning! Open it up a bit when dense letters want to dovetail too tightly together. Saved in .eps format, compatible with AI 10 and up. Adobe Illustrator's Object Envelope Distort is your friend. In a matter of just a few minutes, you can copy and paste the letters to spell out a customized headline or product name, apply beautiful curves and contours if desired using Adobe Illustrator's Object Envelope Distort commands , and presto, you have a lovely, unique, and custom-lettered branding system or headline. This typeface evokes vintage circus posters, carnival sideshow and amusement park lettering. Works great with anything that needs a rustic, retro, and old-world flair. Experiment, and see what works. Squint at it. Installable versions of these Elemental Typography fonts are on the longterm agenda here at Mysterylab. ABOUT THE DESIGNER Mott Jordan is a veteran typography designer and confirmed lettering fanatic. Example: a rounded capital letter 'O' extends slightly beyond the lines at both the top and bottom, and a rounded capital letter 'U' extends below the line at the bottom only. After you've positioned the lettering on a straight baseline, give it careful look. Bottom line: Don't use math or rulers to kern the letters, use your eyes. , ITC Hornpype, and ITC Verkehr, as well as a large number of limited-release freebies floating around the web, dating back to the late 1990s. Close up the big wide gaps like you might see between an 'L' and an 'A'. And yes, it goes more quickly than you might think. We're eagerly anticipating the day when color fonts are fully implemented in all graphic design software, and are in widespread use. These stand-alone vector lettering designs are uniquely intricate in their use of zig-zag or hatched contours, solid and gradient drop shadows, faux-metallic gradients, and other eye-catching effects. This is often the difference between a good lettering design and a great one. 3 Try curving your words, rotate them around an arc, bend and warp them for great results. Jordan is also an artist, illustrator, animator, 3D designer, and photographer. 4 The colors are editable of course, although in some cases, it may prove to be overly complicated to edit some of the multiple gradient swatches used for creating the 3-d style drop shadows and faux-metallic shine gradients. 2 If you've positioned individual vector letters before, you probably know that letters with rounded tops or bottoms need to extend a little bit below the baseline and above the cap height line.

Graphic Objects

Lettering Design: Cadmium & Zinc